When I first started thinking about re-branding, I knew straight away that I wanted my friend Hayley to design a new logo for me. I knew that even before I knew what the name was going to be!
I had a few ideas in my head when we first met, but I had no idea if any of them were feasible or if they’d work together… I had a font I liked and I knew I wouldn’t be happy with anything else. I had some vague ideas about the style of drawing I wanted alongside the name (I liked the illustrations in the Narnia books, kinda sketchy style line drawings), but no specific pictures. I had some thoughts about the shape I wanted (either round or rectangular), but wasn’t sure what would work best. I had seen some styles I liked, but they were all slightly different and I wasn’t sure what would suit Gosling & Plumb the best.
But Hayley is some kind of graphic designer magician! She took all my vague, half formed thoughts and ideas and turned them into something truly beautiful. She started out with about 12 different designs. We talked about which ones I liked/didn’t like (that was hard, because I actually liked all of them!) and as we talked I realised that I was more drawn to some design elements than others. She then honed the first version, including more of the things I loved in the second version. And eventually, after much thought (and a little help from some friends), I decided on two designs.
Now, usually just sticking to one logo is best. And I think I scared Hayley slightly when I said I’d like two! But I really loved the round design and could see it working for pretty much everything (labels, stamps, photos, etc.) but didn’t see it working as a header. So, I have the landscape version for page headers and the round version for everything else. Hurrah!
To say I’m delighted with the end result is an understatement. I just love looking at these gorgeous designs and I’m so grateful to have such a talented friend who was so very patient with me when I took a very long time to make any sort of decision! Head over to her website to have a peek at her other designs: truenorthgraphics.co.uk. And if you happen to be thinking of a logo change, get in touch with her – she’s amazing!